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Being the main shirt sponsor for Manchester United is quite the honour in commercial circles.

From Sharp, to AIG and Aon, it can thrust a company's name into the mainstream when their logo dons the iconic red shirt.



But midway through next season, something unique in Premier League terms could happen to the front of United's jersey.



There is a very real chance United could be forced to change their shirt sponsor mid-season, meaning a possible new kit, a redesigned one or even a blank shirt for the remainder of the campaign.

Jeff McCarthy, senior lecturer in marketing at Manchester Metropolitan University and expert in sports sponsorship, believes it could be unlikely that United fans see a new shirt sponsor in 2021/22.

As is now common practice, they have been sending replica shirts to the potential sponsors with different brand names on.

While covid-19 has obviously decimated the club's matchday revenue, in sponsorship terms they are coping well thanks to television and digital coverage.