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Manchester United Chevrolet sponsorship mired in controversy from day one

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The executive behind Manchester United's landmark shirt sponsorship deal with American car giant Chevrolet back in 2012 was ousted from his role over the way he handled the arrangement, according to both Reuters and Forbes.

Sandwiching the two deals, GM ousted Ewanick, and Reuters claimed at the time this was over his handling of the Manchester United arrangements.

Initially, Chevrolet's arrangement with Manchester United signed in June 2012 included serving only as the club's official car partner.

Reuters stated that after ousting Ewanick, GM was forced to reword certain terms of the kit sponsorship deal before unveiling it to the world in July 2012.

But this moved forward rapidly, within six weeks in fact, to Chevrolet agreeing to take over from Manchester United's former shirt sponsor Aon, beginning in the 2014/15 season.

Ewanick would later describe the Manchester United deal as a "no-brainer," insisting that GM could hope to recoup "over four times" the sponsorship's cost during its seven-year lifetime, mooted at around $600 million.

National media reports today suggest that Chevrolet will not renew the seven-year arrangement when it expires at the end of next season - although the MEN understands that the club are not concerned about its ability to find a new partner.
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