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Real Madrid go ahead of Manchester United as most valuable football brand

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Real Madrid go ahead of Manchester United to become the most valuable brand in world football... as Premier League giants continue to dominate

Manchester United have been surpassed by Real Madrid as the most valuable football brand in the world.

According to a report by Brand Finance, the Spanish giants are now worth a staggering £1.44billion after a growth of 26.9 per cent since 2018.

That, accompanied with their recent on-field woes, has left United trailing behind in second place after they fell by 5.8 per cent in the last 12 months to £1.29bn.

Manchester United have been surpassed by Real Madrid as the most valuable football brand

'Real Madrid have shown this year who truly reigns supreme in the world of football,' said Bryn Anderson, director at Brand Finance.

'They triumph not only as the most valuable and strongest brand but their enterprise value and stadium are also ranked second to none.

'The most successful club in the history of European football is finally reaping the benefits of decades of spectacular on- and off-pitch performance.' 

The rest of the top 10 is dominated by Premier League sides with Manchester City, Liverpool, Chelsea, Arsenal and Tottenham in the illustrious group.

Barcelona, Bayern Munich and Manchester City have kept their positions as the other members of the top five.

Barcelona are up 11.8 per cent to £1.22bn, Bayern have also grown and their 13.3 per cent rise sees them now worth £1.15bn while recently crowned back-to-back Premier League champions Manchester City are up 14.4 per cent to £1.10bn. 

More to follow. 

MOST VALUABLE FOOTBALL BRANDS IN THE WORLD 

1. Real Madrid - £1.44bn (26.9%)

2. Manchester United - £1.29bn (-5.8%)

3. Barcelona - £1.22bn (11.8%)

4. Bayern Munich - £1.15bn (13.3%)

5. Manchester City - £1.10bn (14.4%)

6. Liverpool - £1.04bn (20%)

7. Chelsea - £846m (-1.8%)

8. PSG - £799m (21.3%)

9.  Arsenal - £773m (-0.8%)

10. Tottenham - £662m (20.4%) 

*growth in brackets

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